MKT 333 – Marketing Research
Prerequisites/Corequisites: Take MKT-331 BUSI-305. (Required, Previous). Credit Hours: Min: 3; Max: Description: Research methods and procedures in the marketing process; emphasis on the sources of market data sampling, preparation of questionnaires, collection and interpretation of data, and the relation of market research to the policies and functions of the business enterprise are studied.
MKT 334 – Consumer Behavior
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student’s ability to understand and predict reactions of consumers to marketing decisions.
MKT 336 – Digital Marketing
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing used for effective marketing communication. Students will learn the related creative, legal, ethical, and managerial issues affecting the use of digital marketing. Visual and audio media will be created and applied to web and mobile based platforms.
MKT 339 – Marketing Communications
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: In-depth examination of marketing communication tools as they relate to marketing management. Particular topics to be covered include attitude and persuasion strategies, advertising management, direct marketing, and sales promotion.
MIS 337 – Business Systems Analysis & Design
Prerequisites/Corequisites: Take MIS-225 MIS-327. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of systems integration, the analysis of existing systems, and the design of new systems.
MIS 447 – Data Base Management
Prerequisites/Corequisites: Take MIS-327. (Required, Previous). Credit Hours: Min: 3; Max: Description: Advantages and disadvantages of a DBMS, DASD concepts, applied data structures, data definition language, data manipulation language, hierarchical data models, relational data models, network data models, database design, operations in an online environment, database administration, and current trends
MIS 467 – E-Commerce-Data Driven Web App Disg
Prerequisites/Corequisites: Take MIS-327. (Required, Previous). Credit Hours: Min: 3; Max: Description: E-Commerce focuses on webpage design beginning with the development of static webpages and progressing to dynamic webpage design and incorporating database content in the webpage using server-side and client-side script languages.
MKT 331 – Principles of Marketing
Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description: Basic principles of marketing. Emphasis is placed on consumer’s role in marketing and on marketing environment. The basic product, place, price, and promotion decisions are examined.
MILI 301L – Leadership Laboratory
Prerequisites/Corequisites: Credit Hours: Min: ; Max: Description:
MILI 401 – Leadership in Management Seminar I
Prerequisites/Corequisites: Take MILI-301. (Required, Previous). Credit Hours: Min: 4; Max: Description: Current Army leadership, tactical, and training doctrine. Military law in context of peacekeeping/enforcement operations. Overview of Army’s role in joint operations.
MILI 401L – Leadership Laboratory
Prerequisites/Corequisites: Credit Hours: Min: ; Max: Description:
MIS 225 – Modern Programming
Prerequisites/Corequisites: Take CS-150 MATH-111 or MATH-121. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of programming concepts including problem solving, algorithm and program development, data types and operations, objects and classes, arrays, and event-driven programming.