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Prerequisites/Corequisites: Credit Hours: Min: 1; Max: Description: Exposes students to the latest developments in the field of marketing. Emphasizes the role of a marketer as the organization’s decision maker. Provides the students with interaction with professional business leaders and experience with the application of marketing theory.

Prerequisites/Corequisites: Take MKT-335. (Required, Previous). Credit Hours: Min: 3; Max: Description: Through the use of case analysis and computer simulation, students experience firsthand the complexity of making detailed marketing decisions in a competitively dynamic environment. Students assume responsibility for making decisions regarding prices, distribution, sales force management, and marketing research allocations. Emphasis is placed on […]

Prerequisites/Corequisites: Credit Hours: Min: 1; Max: 3 Description:

Prerequisites/Corequisites: Credit Hours: Min: 2; Max: Description:

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Development of an understanding and appreciation of the personal selling process. Basic sales concepts, principles, and techniques are examined. Personal selling skills are enhanced through discussions, role playing, and sales presentations.

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing analytics. Students will learn the process of identifying, integrating, and evaluating digital marketing metrics for managerial decision-making.

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description: