Business

Jul
18

PSYC 302 – Quantitative & Psychometric Methods

Prerequisites/Corequisites: Take PSYC-206 PSYC-216. (Required, Previous). Credit Hours: Min: 3; Max: Description: The student will become familiar with fundamental descriptive and inferential statistics as used in psychology. Topics will also include reliability, validity, confidence intervals, and measures of effect size. In addition, students learn APA-style reporting of statistics and become familiar with SPSS.

By Breanna Lisenby |
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Jul
18

MKT 432 – Marketing Management

Prerequisites/Corequisites: Take MKT-331 MKT-333. (Required, Previous). Credit Hours: Min: 3; Max: Description: This course is designed to address the challenges of marketing in a rapidly changing environment. Emphasis is placed on analyzing the internal and external marketing environments to extract useful information from raw marketing data. Students will learn to apply knowledge and concepts of […]

By Breanna Lisenby |
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Jul
18

MKT 333 – Marketing Research

Prerequisites/Corequisites: Take MKT-331 BUSI-305. (Required, Previous). Credit Hours: Min: 3; Max: Description: Research methods and procedures in the marketing process; emphasis on the sources of market data sampling, preparation of questionnaires, collection and interpretation of data, and the relation of market research to the policies and functions of the business enterprise are studied.

By Breanna Lisenby |
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Jul
18

MKT 334 – Consumer Behavior

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student’s ability to understand and predict reactions of consumers to marketing decisions.

By Breanna Lisenby |
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Jul
18

MKT 336 – Digital Marketing

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing used for effective marketing communication. Students will learn the related creative, legal, ethical, and managerial issues affecting the use of digital marketing. Visual and audio media will be created and applied to web and mobile based platforms.

By Breanna Lisenby |
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Jul
18

MKT 339 – Marketing Communications

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: In-depth examination of marketing communication tools as they relate to marketing management. Particular topics to be covered include attitude and persuasion strategies, advertising management, direct marketing, and sales promotion.

By Breanna Lisenby |
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Jul
18

MIS 337 – Business Systems Analysis & Design

Prerequisites/Corequisites: Take MIS-225 MIS-327. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of systems integration, the analysis of existing systems, and the design of new systems.

By Breanna Lisenby |
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Jul
18

MIS 447 – Data Base Management

Prerequisites/Corequisites: Take MIS-327. (Required, Previous). Credit Hours: Min: 3; Max: Description: Advantages and disadvantages of a DBMS, DASD concepts, applied data structures, data definition language, data manipulation language, hierarchical data models, relational data models, network data models, database design, operations in an online environment, database administration, and current trends

By Breanna Lisenby |
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Jul
18

MIS 467 – E-Commerce-Data Driven Web App Disg

Prerequisites/Corequisites: Take MIS-327. (Required, Previous). Credit Hours: Min: 3; Max: Description: E-Commerce focuses on webpage design beginning with the development of static webpages and progressing to dynamic webpage design and incorporating database content in the webpage using server-side and client-side script languages.

By Breanna Lisenby |
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Jul
18

MKT 331 – Principles of Marketing

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description: Basic principles of marketing. Emphasis is placed on consumer’s role in marketing and on marketing environment. The basic product, place, price, and promotion decisions are examined.

By Breanna Lisenby |
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Jul
18

MIS 327 – Information Systems Fundamentals

Prerequisites/Corequisites: Take CS-150. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of basic systems issues that concern the introduction of technology into the firm and the management of technology-based systems in business organizations.

By Breanna Lisenby |
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Jul
18

MIS 225 – Modern Programming

Prerequisites/Corequisites: Take CS-150 MATH-111 or MATH-121. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of programming concepts including problem solving, algorithm and program development, data types and operations, objects and classes, arrays, and event-driven programming.

By Breanna Lisenby |
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