Courses Found: 2

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MKT 334 - Consumer Behavior

MKT 334 - Consumer Behavior

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Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of the consumer decision process in the marketing context. Selected concepts from ps...
MKT 339 - Marketing Communications

MKT 339 - Marketing Communications

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Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: In-depth examination of marketing communication tools as they relate to marketing manageme...