CM Course Catalog Pro

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description: Basic principles of marketing. Emphasis is placed on consumer's role in marketing and on marketing environment. The basic product...

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

Prerequisites/Corequisites: Take MKT-331 BUSI-305. (Required, Previous). Credit Hours: Min: 3; Max: Description: Research methods and procedures in the marketing process; emphasis on the sources...

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of the consumer decision process in the marketing context. Selected concepts from ps...

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Focuses on the role of marketing in today's global economy. Environmental differences among n...

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing used for effective marketing communication. Students will lea...

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing analytics. Students will learn the process of identifying, integ...

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Development of an understanding and appreciation of the personal selling process. Basic sales...

Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: In-depth examination of marketing communication tools as they relate to marketing manageme...

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

Prerequisites/Corequisites: Credit Hours: Min: 1; Max: Description: Exposes students to the latest developments in the field of marketing. Emphasizes the role of a marketer as the organization's de...

Prerequisites/Corequisites: Take MKT-331 MKT-333. (Required, Previous). Credit Hours: Min: 3; Max: Description: This course is designed to address the challenges of marketing in a rapidly changing ...

Prerequisites/Corequisites: Take MKT-335. (Required, Previous). Credit Hours: Min: 3; Max: Description: Through the use of case analysis and computer simulation, students experience firsthand the c...