MKT 331 - Principles of Marketing

Prerequisites/Corequisites:
Credit Hours: Min: 3; Max:

Description: Basic principles of marketing. Emphasis is placed on consumer's role in...

MKT 331HH - Principles of Marketing-Honors

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

MKT 332 - Marketing Management

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

MKT 333 - Marketing Research

Prerequisites/Corequisites: Take MKT-331 BUSI-305. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: Research methods and procedures in the...

MKT 334 - Consumer Behavior

Prerequisites/Corequisites: Take MKT-331. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: Study of the consumer decision process in...

MKT 335 - International Marketing

Prerequisites/Corequisites: Take MKT-331. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: Focuses on the role of marketing in...

MKT 336 - Digital Marketing

Prerequisites/Corequisites: Take MKT-331. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: A study of digital marketing used for...

MKT 337 - Digital Marketing Analytics

Prerequisites/Corequisites: Take MKT-331. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: A study of digital marketing analytics. Students...

MKT 338 - Personal Selling & Sales Management

Prerequisites/Corequisites: Take MKT-331. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: Development of an understanding and appreciation of...

MKT 339 - Marketing Communications

Prerequisites/Corequisites: Take MKT-331. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: In-depth examination of marketing communication tools as...

MKT 340 - Marketing for Nonprofit Organization

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

MKT 351 - Financial Accounting

Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:

MKT 430 - Field Exper in Applied Marketing

Prerequisites/Corequisites:
Credit Hours: Min: 1; Max:

Description: Exposes students to the latest developments in the field of marketing....

MKT 432 - Marketing Management

Prerequisites/Corequisites: Take MKT-331 MKT-333. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: This course is designed to address...

MKT 440 - International Marketing Strategy

Prerequisites/Corequisites: Take MKT-335. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: Through the use of case analysis and...