![UNIV 100C - Univ Life: Business UNIV 100C - Univ Life: Business](https://www.fmarion.edu/wp-content/plugins/cm-course-catalog-pro/frontend/assets/img/default-course-200-200.png)
Prerequisites/Corequisites: Take MKT-331. (Required, Previous).
Credit Hours: Min: 3; Max:
Description: In-depth examination of marketing communication tools as they relate to marketing management. Particular topics to be covered include attitude and persuasion strategies, advertising management, direct marketing, and sales promotion.